About Blogging

Blogging is finally coming into its own and many small business owners are realizing that it can be an excellent extension of their web site, that when set up properly, allows them to add news and announcements without having the web designer go in and change page content.

Blogging also allows for a more casual or 'conversational' manner of communicating with prospective customers, bringing in a personal touch and bridging the gap between just the standard description of products and services on a web page with a more direct personal message.

Whether its a personal touch or a professionally written article on the mortgage market, or a combination, a blog is fast becoming as popular as having a web site.

Writing a blog can be fun. You can set up a free blog at http://www.blogger.com/ and choose among predesigned templates for your blog. Then it is similar to a Word document. You have a toolbar to add, or resize text, titles, and pictures.

Here's a secret to internet marketing that is good to know: every time you add a new blog post to your blog, Google updates it and when it is linked to your web site it improves your search engine ranking. Now how cool is that?

Blogs can also be displayed on a web site as a widget, which shows some of the text content.

We include a free blog setup with every web site that we develop for a client, if they want it.

David Brown
Oregon webmaster
Logion Web Design and Development LLC