Google is the Wave of the Future
The Future of Yesterday but What About Tomorrow?

In an article published today by Time, "Google: The Economy in a Teacup",
Google recently reported earnings which were "extraordinary during a poor economic period, for the first quarter" , states the article. The CEO of Google Eric Schmidt said "Google had a good quarter given the depth of the recession — while revenues were down quarter over quarter, they grew 6% year over year thanks to continued strong query growth. These results underline both the resilience of our business model and the ongoing potential of the web as users and advertisers shift online." See full article> http://www.time.com/time/business/article/0,8599,1891896,00.html

Google is the place to be right now and the strategy is to get found there, but that is only a part of the story. There's a lot more than "just getting found" ...once they find you, then what? It's all about strategic planning and integrating web site development with internet marketing.

Regarding our focus on web site development and internet marketing, many business owners, large and small are becoming aware that Google may be the most cost effective and efficient advertising solution to attract customers. Not only during this recession, but as a new business and marketing model as we move forward out of it. Of course print media and yellow pages are scrambling for their own survival. I have seen the yellow pages web package and promises and the cost and customers seeking better solutions.....as well as newspapers locally trying to tie in interviews for articles with an advertising appointment. I advised a client recently who called me to defer the advertising portion until "later".

As far as tomorrow goes, what is happening today is shaping the strategy of tomorrow. And with a new administration in D.C. that is very internet focused, this is the Green, paperless, and marketing trend for everyone. Will Google continue to dominate? Who knows. Microsoft finally had to give up somer market share. Google is like the Microsoft of search. Let's see what happens moving forward. In the meantime, they are the best play for advertising and marketing for any sized business.

- David Brown
Logion Web Design